當新世界對舊制度豎起中指 (二)
無型資產- Followers
上個月姜濤幣被炒至三千幾蚊一個,再一次證明「人強馬壯、信者得救」呢個道理。另外,其實幾年前已經有財務公司用客人嘅followers/likes嘅數目評定信貨額。至於直播世界嘅貨金,雖然好難知道真實數字。但畢竟來勢洶洶,市場一望無際,直播平台多到數唔哂,一個山頭比一個山頭高……
要有followers,先要得到別人嘅喜歡。
然而喜歡是如此難能可貴,因為無論你幾有錢,有幾叻,生得幾靚,未必換取到別人對你嘅喜愛、認同、尊重……
根據一個研究姜濤現象嘅街頭訪問,
一個姨姨受訪者話「覺得姜濤好乖,好想自己個仔好似姜濤咁。」對於一個普通人來講,現實世界實現唔到嘅野,唯有將自己嘅期望投射到偶像身上啦。
世界上最無本生利嘅,就係用概念換錢。只要造星造得啱,就可以造錢。
所謂嘅大數據當然係呢個「follower經濟」當中嘅基本啦,
例如你依家求其喺IG㩒一個「like」或者 「follow」,IG或者Facebook已經喺0.9秒之內,推測你嘅喜好、你嘅喜好同年齡層之間嘅關係、你同邊個係common friend、所以IG或Facebook 又會推測你同你個common friend應該會有啲咩共同喜好。然後又做啲re-marketing野,例如係彈一啲你果個common friend都有like嘅野出黎,引誘你去like。因為IG/Facebook會覺得,既然你同某某係common friend,年齡層都相似,就會假定佢鐘意嘅野你都會鐘意。根據「投其所好」嘅道理,IG同埋Facebook已經會做好多好多好多分析+推演嘅動作,你可以喺最快嘅時間之內跌入advertiser嘅圈套(sor,或者我應該講得好聽啲,令你可以購買到你需要嘅產品),務求將你喺撳左第一個like制之後,同實際購買果一刻嘅距離盡量縮短。隨着呢啲數據收集、分析、推演、落網、第二round數據收集、分析、推現……「大數據」只會越來越龐大,越來越準確。可以誇張啲咁講,只要你係一個會用smart phone嘅正常人,你每一步都係「大數據」嘅掌握之內。
當followers透過社交媒體各種電商連結埋一齊,就會成為一股強大力量,影響消費,影響輿論。現今世界,擁有軍隊,不如擁有followers來得實際。
話說回來,「喜歡」係唔可以強求嘅。喜歡,係emotional嘅。呢個都係AI嘅盲點。當然仲有好多好多變數啦。例如Lucy(李燦森個女,ig: lucy.is.good)post一張突出肚腩嘅相,可能會為佢帶來好多likes,但如果係我突肚腩嘅話,可能就會有大量脫粉架喇。唉⋯⋯
我自己ig: absolutely_faye
(求粉狀態😭🤣🙏🏻)
同時也有5部Youtube影片,追蹤數超過13萬的網紅Nguyễn Hữu Lam,也在其Youtube影片中提到,Kiếm tiền online từ 10 đến 50 triệu từ Affiliate Marketing 2019 (phần 2) XEM THÊM VIDEO AFFILIATE MARKETING + Phần 1: https://www.youtube.com/watch?...
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Affiliate Marketing ธุรกิจจับเสือมือเปล่า ช่องทางทำเงินยุคดิจิทัล
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Affiliate คืออะไร ?
Affiliate ตามพจนานุกรมมีความหมายว่า เข้าร่วม เกี่ยวข้อง ติดต่อ ซึ่งความหมายในยุคดิจิทัล ก็คือ “ตัวแทนจำหน่าย” นั่นเอง แบ่งออกได้เป็น 3 ส่วน คือ 1. Advertiser - เจ้าของสินค้า 2. Publisher – เจ้าของเว็บไซต์/สื่อ 3. Customer - ลูกค้า
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Affiliate Marketing คือรูปแบบของการตลาดออนไลน์ที่ Advertiser อยากขายสินค้า เลยมองหา Publisher มาแนะนำสินค้าเพื่อส่ง Customer ไปซื้อสินค้าบนเว็บไซต์นั้นๆ โดยจะตอบแทนเป็น Commission จากการขายสินค้าเป็นค่าตอบแทน ซึ่งยิ่งส่งคนไปซื้อสินค้าได้มากเท่าไหร่ ก็ยิ่งได้รายได้ที่มากขึ้นตามมา
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ข้อดีของ Affiliate Marketing
ไม่ต้องมีสินค้าเป็นของตัวเอง มีแค่ Facebook Page บล็อก หรือเว็บไซต์ ก็สามารถสร้างเงินได้! เพียงแค่สมัคร Affiliate Program หลังจากนั้นก็นำ ลิงก์ไปโปรโมท ผ่านช่องทางออนไลน์ อย่าง Facebook Page เว็บไซต์ หรือบล็อกของคุณ และเมื่อมีคนมาซื้อสินค้า/บริการ ผ่านลิงก์ที่คุณแนะนำก็จะได้รับค่าตอบแทนไปอย่างง่ายดาย ไม่ต้องมานั่งหน้าจอคอมอยู่ตลอดเวลา ไม่ต้องคอยตอบแชท แพ็กสินค้าส่ง ง่ายๆ คือ ไม่ต้องมีสินค้าเป็นของตัวเองด้วยซ้ำ
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Affiliate Program นั้นมีหลายเจ้าแต่ละเจ้าก็มีข้อกำหนดสำหรับค่าตอบแทนที่แตกต่างกันออกไป ยกตัวอย่างเช่น Lazada affiliate, Accesstrade, aCommerce affiliate, ipricethailand, Promotions หรือ tripadvisor เป็นต้น ยิ่งถ้าเป็นของต่างชาติผลตอบแทนที่ได้ก็อาจจะสูงกว่า อาทิเช่น Amazon, Cj affiliate, Linkshare เป็นต้น
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สร้างเงินอย่างไร ?
“คลิก” คือสิ่งสำคัญในการหารายได้ ยกตัวอย่าง เราโปรโมทลิงก์สินค้านั้นๆ แล้วมีคนคลิกเข้าไปเราเงินจะได้เงินจาก 1 คลิก = 3บาท หรือ 1คลิก แล้วกดซื้อ =20 บาท ทั้งนี้ขึ้นอยู่กับข้อกำหนดของแต่ละเจ้า แต่สิ่งสำคัญที่สุดของวิธีการนี้คือ การเลือกช่องทางให้ถูกต้องและทำให้คน “คลิก” เท่านั้นเอง
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แล้วทำอย่างไรคนถึงจะ “คลิก”
“โฆษณาถูกกลุ่ม” หลักการทั่วๆ ไป จะขายอะไรต้องมีการกำหนดกลุ่มเป้าหมาย เช่นเดียวกัน การที่เราจะโฆษณาก็ต้องเลือกให้ถูกกลุ่ม เช่นถ้าเราเอาแบนเนอร์โฆษณายางรถยนต์ ไปใส่ในเว็บไซต์แฟนคลับดาราเกาหลี โอกาสที่จะคลิกก็มีน้อยมากๆ ในทางกลับกัน หากเป็นเว็บไซต์ที่รวมรีวิวความสวยความงามแล้วมีแบนเนอร์โฆษณาเครื่องสำอางปรากฎขึ้นมา โอกาสที่จะคลิปเข้านั้นก็จะมีมากยิ่งกว่า หรือสำหรับ Facebook Page เกี่ยวกับรวมภาพสัตว์เลี้ยงน่ารัก แต่แนะนำลิงก์เครื่องมือก่อสร้าง ก็ไม่ค่อยตรงกลุ่มสักเท่าไหร่นัก
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“ไม่มากเกินไป” คุณเคยเข้าเว็บไซต์ไหนแล้วมีโฆษณาเด้งขึ้นเยอะมากๆ ไหม? แล้วคุณรู้สึกอย่างไร? รำคาญใช่ไหม? ในลักษณะเดียวกันถ้าเราเน้นการยัดเยียดให้คนดูมากเกินไปอาจจะทำให้คนย้ายไปเข้าใช้งานเว็บไซต์อื่นในรูปเดียวกันกับเราได้
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“จริงใจ” การขายแบบจริงใจคือสิ่งที่สามรถซื้อใจคนได้ ดังนั้นการที่เราอาจจะเขียนบล็อกรีวิวอาหารและมีการเขียนชมร้านอาหารนั้นๆ แล้วมีโฆษณาร้านอาหารนั้นขึ้นอยู่ด้านล่างพอดีก็จะทำให้คนดูเกิดความเชื่อใจและอยากกดเข้าลิงก์นั้นไปโดยปริยาย แต่กลับกันถ้าทั้งสองอย่างนั้นไม่เกี่ยวข้องกันเช่น โฆษณาไม้ถูพื้นบนเว็บไซต์เครื่องสำอางเป็นต้น
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“Traffic” อย่ามองข้ามโซเชียลมีเดียเด็ดขาด เพราะเราสามารถใช้เครื่องมือเหล่านี้เช่น เฟซบุ๊ก ทวิตเตอร์ ยูทูป เพื่อกระตุ้นให้เกิดTraffic ความสนใจเพื่อไปที่เว็บไซต์หรือสินค้าที่คุณอยากแนะนำ
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สุดท้ายแล้ว Affiliate Marketing ไม่ใช่อะไรที่เป็นสิ่งใหม่ ธุรกิจ “จับเสือมือเปล่า” ฟังดูแล้วอาจจะน่าสนใจแต่ก็มีสิ่งที่เราควรคำนึงถึงคือเราต้องรู้ว่าเราจะโฆษณาอะไร วิเคราะห์ถึงคนที่จะเข้ามาเว็บของเรา หาวิธีที่จะทำให้เขาเชื่อถือเว็บของเรา และเชื่อใจที่จะกดโฆษณาบนหน้าเว็บของเราแค่นั้นเอง ทีนี้จากเจ้า “เสือ” ที่ดูน่าเกรงขามก็จะกลายมาเป็นเจ้า “แมว” แสนน่าเอ็นดูโดยไม่ต้องเหนื่อยเลย
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ที่มา : https://bit.ly/335cUEL
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facebook advertiser 在 Eric's English Lounge Facebook 的最讚貼文
[時事英文] Tiktok收購風波: 出售原因及交易前景
需要下一篇關於TikTok的時事英文歡迎留言「The clock is ticking on TikTok. 」。
「the clock is ticking」 表示時間緊迫、時間正在飛快流逝的意思,用來催促應該儘速做某事。
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文章來自《華爾街日報》:
為什麼TikTok可能會被出售?
TikTok parent ByteDance Ltd., a Beijing-based company, has mulled a range of options in recent months to assuage concerns from officials in the U.S. and other countries about the service’s ties to China. Concerns about a potential U.S. ban, in part, drove discussions to explore a deal. The Redmond, Wash., software giant on Sunday said it is interested in buying TikTok’s U.S. business—as well as the app’s service in Canada, Australia and New Zealand—and is willing to try to address the White House’s concerns, though it warned that it would walk away from talks by Sept. 15 if a deal isn’t completed.
1. mull sth over 仔細思考、反覆考慮
2. assuage (v.) 緩和;減輕;平息
3. drive sth to 驅使
4. explore a deal 探討交易、尋求交易
5. software giant 軟體巨頭 (指微軟)
6. address (v.) concerns 解除、處理疑慮
7. walk away from talks 不再進行談判
TikTok母公司、總部位於北京的字節跳動近幾個月來考慮了一系列選擇,以緩解美國和其他國家官員對TikTok與中國關係的擔憂。對美國可能出台禁令的擔憂,在一定程度上推動了尋求出售交易的討論。微軟周日表示,有意收購TikTok的美國業務以及該應用在加拿大、澳洲和新西蘭的服務,並願意嘗試解除白宮的顧慮,但微軟警告稱,如果待9月15日不能達成交易,將不再進行談判。
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圍繞TikTok的安全擔憂究竟是什麼?
U.S. officials have said they are concerned TikTok—which has hundreds of millions of users world-wide, and about 100 million in the U.S.—could provide data collected from American users to China’s authoritarian government. TikTok has said it would never do so. Officials also worry that the app could be used to spread Chinese propaganda and that the platform’s moderators are censoring content to appease Chinese government leaders.
8. hundreds of millions of 數億的
9. world-wide 全球
10. provide data (that has been) collected 提供被收集的數據
11. authoritarian government 威權政府
12. propaganda 宣傳
13. moderator 評分審核人
14. censor (v.) content 審查內容
15. appease (v.) government leaders取悅政府(領袖)
美國官員曾表示,他們擔心TikTok可能會向中國威權政府提供從美國用戶那裡收集的數據。TikTok在全球擁有數億用戶,在美國的用戶約為一億。TikTok已表示永遠不會這麼做。官員們還認為這款應用可能被用來傳播宣傳中國的內容,並擔心該平台的審核人員審查內容以取悅北京方面。
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為什麼微軟可能會收購TikTok?
The purchase of TikTok’s U.S. operations, a deal that would likely cost billions of dollars, would bring a huge pool of mostly young users to a company that has thrived during Microsoft Chief Executive Satya Nadella’s tenure largely by focusing on corporate customers. Microsoft would likely invest to grow the app’s user base as well as its relationships with advertisers as it competes with the likes of platforms owned by Facebook Inc., Twitter Inc., Snap Inc. and others. TikTok globally isn’t profitable though Microsoft has deep pockets to invest in the platform. Microsoft could leverage its pool of TikTok’s mostly younger users to bolster its Xbox videogame business and its advertising business, which currently centers on its Bing search engine.
16. would likely 有可能…
would (假設語氣): https://bit.ly/2PuV06F
17. a huge pool of users一大批用戶
pool: https://bit.ly/3idpPZV
18. thrive (v.) 興旺、繁榮
19. tenure 任期
20. user base 用戶基礎
21. advertiser 廣告商
22. the like of sb/sth; sb's/sth's like …之類
23. profitable 有盈利的
24. have deep pockets to invest 有雄厚資金可以投資 (口袋夠深)
25. leverage (v.) 借助已有的…實現新(或更好)的目標
https://bit.ly/30zgi9q
26. bolster (v.) 提高;改善
27. center (v.) on 集中在
28. search engine 搜索引擎
收購TikTok的美國業務可能會花費數十億美元,同時這將為微軟帶來一大批用戶,其中大多數是年輕用戶。在首席執行官納德拉(Satya Nadella)任內,微軟主要通過專注企業客戶實現了蓬勃發展。在與Facebook Inc. (FB)、Twitter Inc. (TWTR)、Snap Inc. (SNAP)等公司的平台展開競爭之際,微軟可能會投資擴大該應用的用戶基礎及其與廣告客戶的關係。TikTok在全球還沒有盈利,不過微軟有雄厚的資金投資這個平台。微軟可以利用TikTok以年輕人為主體的用戶群,提振Xbox遊戲業務和廣告業務。目前,微軟的廣告業務主要集中在必應(Bing)搜索引擎上。
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中國對TikTok美國業務可能出售的消息反應如何?
How is news of the potential sale being received in China?
The potential sale is hardening suspicions of some in China that the U.S. is trying to sabotage efforts to nurture homegrown technology enterprises, with TikTok being among the country’s first apps that is a global smash hit. The partial or complete sale of TikTok has also raised concerns about the precedent a deal could set for Chinese companies with global ambitions as U.S.-China relations unravel.
29. potential sale 可能進行的交易
30. harden suspicion 加劇懷疑
31. sabotage暗中破壞、蓄意破壞(計劃或行動)
32. nurture (v.) 扶植
33. homegrown technology enterprises本土科技企業
34. a global smash hit 一款全球轟動的(應用軟體)
35. raise concerns 引起關注、擔心
36. set a precedent 設下先例
37. unravel (v.) 破壞 (這裡指中美關係出現裂痕)
考慮到TikTok是中國首款在全球轟動的應用軟體,這筆可能進行的出售交易令中國的一些人更加懷疑,美國是在試圖破壞中國培養本土科技企業的努力。此外,在美中關係出現裂痕之際,部分或完全出售TikTok也讓人擔心該交易會為心懷全球抱負的中國企業樹下什麼樣的先例。
《華爾街日報》完整報導:https://rb.gy/qu5r20
圖片出處: https://on.ft.com/2EY7DoU
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📰 華爾街日報訂閱方案: https://bit.ly/39ULVh1
🎓 華爾街日報獎助學金計畫 (A20): https://bit.ly/2C2tUAI
facebook advertiser 在 Nguyễn Hữu Lam Youtube 的最佳貼文
Kiếm tiền online từ 10 đến 50 triệu từ Affiliate Marketing 2019 (phần 2)
XEM THÊM VIDEO AFFILIATE MARKETING
+ Phần 1:
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+ Phần 2:
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CÁC THÀNH PHẦN CỦA AFFILIATE MARKETING
+ Advertiser: Được biết là người có sản phẩm/dịch vụ và họ sẵn sàng trả tiền cho người quảng bá sản phẩm/dịch vụ của họ bằng các kênh marketing online.
+ Publishers: Là cá nhân hoặc công ty quảng bá sản phẩm của Advertiser bằng mạng xã hội, website hoặc blog và nhận hoa hồng từ Advertiser
+ Affiliate network: Đóng vai trò như một đối tác trung gian kết nối nhà cung cấp sản phẩm với người làm tiếp thị liên kết. Affiliate network sẽ cung cấp các nền tảng kỹ thuật như Link quảng cáo, banner, thống kê, tỷ lệ chuyển đổi quản lý tỷ lệ nhấp chuột, hoa hồng… Và họ sẽ là người giải quyết các tranh chấp, thu tiền và thanh toán hoa hồng cho Publisher
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CÁC HÌNH THỨC NHẬN HOA HỒNG PHỔ BIẾN
+ PPC - Pay Per Click (Hoa hồng khi giới thiệu 1 khách vào website người bán)
+ PPL - Pay Per Lead (Hoa hồng khi khách điền thông tin vào form / đơn hàng)
+ PPS - Pay Per Sale (Hoa hồng khi khách mua hàng và thanh toán, % doanh thu)
+ PPI - Pay Per Install (Hoa hồng khi khách cài đặt xong 1 ứng dụng vào mobile / pc)
TÌM HIỂU COOKIES
Cookie: Một tệp tin nhỏ được lưu trữ trên máy tính của người tiêu dùng ghi lại thông tin về người tiêu dùng đó. Cookie làm việc với trình duyệt web của người tiêu dùng để lưu trữ thông tin người dùng, thông tin đăng nhập hoặc đăng ký, và thông tin giỏ hàng cho các trang web mà người tiêu dùng đã truy cập.
Cookies thường từ 30, 60, 90 ngày, có trường hợp trọn đời.
CƠ CHẾ LAST CLICK
Last click: Các chương trình affiliate hiện nay đều được thực hiện theo cơ chế last click. Có nghĩa 1 khách hàng nhấn vào affiliate link của người A đầu tiên, nhưng không mua hàng, sau 1 vài ngày họ lại click vào affiliate link của người B, lần này họ mua hàng thì hoa hồng sẽ được tính cho người B, tức là tính cho affiliate link mà khách hàng bấm vào sau cùng, cookie mới sẽ được ghi đè lên cookie cũ.
CÁC BƯỚC KIẾM TIỀN VỚI AFFILIATE MARKETING
+ Bước 1: Tìm kiếm các nhu cầu của khách hang
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+ Bước 3: Quảng bá link chứa mã AFF để thu hút lượt truy cập trên các kênh
===============================
KHAI GIẢNG DỰ ÁN 100 ONLINE
►Đăng ký học Online Dự án 100: https://www.duan100.vn
(tặng mã nguồn website chuẩn SEO trị giá 10 triệu VNĐ)
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► Đăng ký sử dụng Ladipage (tặng thêm 6 tháng khi nâng cấp)
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ĐĂNG KÝ (SUBSCRIBE) ĐỂ THEO DÕI CÁC BÀI ĐÀO TẠO TIẾP THEO: http://bit.ly/1Q4ziAo
Link đăng ký nhận hỗ trợ miễn phí: http://nguyenhuulam.gr8.com
===============
Người hướng dẫn
►Ths. Nguyễn Hữu Lam
►CEO CÔNG TY CỔ PHẦN GIẢI PHÁP PHẦN MỀM HẢI PHÒNG
►Tel: 0982.033.031
►Website: http://hpsoft.vn
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facebook advertiser 在 serpentza Youtube 的最佳貼文
Advertising in China is a Joke, it's either free or really cheap! But you need to understand why...
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They're having a 30% discount at the moment through Amazon, if you're interested here's their discount code: S9KY36LH
(And yes according to clickbait rules article 9 section C, the thumbnail has absolutely nothing to do with the video, but she is my wife so I guess she's sort of related to my videos indirectly through me)
Don't forget to watch my new food series: Quest for the best Chinese in the USA!
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facebook advertiser 在 W. BabyShadow Youtube 的精選貼文
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▶ DISCLAIMER: This is not a sponsored video. All products were purchased by me except those marked with an ⊜ which was sent to me by PR. I am not paid to use or mention these products. All the opinions expressed here are mine and not those of any advertiser, company, affiliate or group. All editorial content is my own and never influenced by any advertiser, affiliate, public relations firm or beauty industry company, even in cases in which the products being discussed are received as free press samples. From time to time I will publish a sponsored post. I always give my honest opinion in such posts and I never accept payment in exchange for a purely positive review.
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